At RAS Chekku Oil, we believe that true business success is built on two things: a product that people genuinely trust and a network of dedicated partners who share our commitment to health and quality.
Since 2019, our association with Sunethra Info Tech led by Mr. Raaj Kumar and Mr. Sudharsan has been a shining example of how a collaborative partnership can drive phenomenal, long-term business growth.
Meeting the Demand for Authenticity
When Sunethra Info Tech began its journey with RAS Chekku Oil seven years ago, the goal was simple: to provide consumers with healthy, dependable culinary options. As Raaj Kumar notes, while there is a general awareness that conventional oils can carry health downsides, the purity of traditional chekku (cold-pressed) oil stands out as a premium alternative that people actively seek.
Recognizing this market shift, Sunethra Info Tech embraced modern trade strategies, positioning RAS as their frontline food product.
Scaling Up: From 25 Boxes to Major Distribution Hubs
The real turning point came with the sudden, widespread shift toward health consciousness following the pandemic. As awareness about pure, organic cooking ingredients skyrocketed, so did the demand for RAS Chekku Oils.
The numbers reflect an incredible scaling journey:
- The Early Days: Distribution began modestly, moving about 25 to 30 boxes a month.
- The Boom: As consumer appreciation for our groundnut, gingelly, and coconut oils grew, those figures multiplied exponentially.
- Today’s Peak: Today, Sunethra Info Tech successfully handles a massive volume of 250 to 300 boxes per month.
What started as a focused operation in Chennai has now successfully expanded into major regional markets, with the agency aggressively supplying thriving retail segments in Trichy, Madurai, and Coimbatore.
A Smooth, Zero-Return Business Model
In high-volume distribution, operational peace of mind is vital. A key highlight of Sunethra Info Tech’s experience is the absolute reliability of the product quality. Even when market prices experience standard fluctuations, the combination of premium quality and stable retail value ensures that RAS remains highly competitive.
Most importantly, across thousands of transactions spanning multiple cities, Sunethra Info Tech has maintained a pristine record of zero product returns.
Proactive Support Every Step of the Way
For Sudharsan, who manages the firm’s administrative operations and brand relationship, the partnership is defined by seamless, end-to-end communication.
The RAS corporate team actively supports its distributors on the ground. Whether it’s coordinating logistics or ensuring that even smaller retail counters are consistently stocked and fully supported, the collaborative effort ensures that no market opportunity is left behind.
Let’s Build the Future of Healthy Living, Together
The inspiring journey of Sunethra Info Tech proves that when an agency combines strategic execution with a product of uncompromised purity, the growth potential is limitless.
At RAS, we don’t just supply oil, we build sustainable, high-growth ecosystems for our partners. If you are looking to scale your business with a brand that offers rock-solid market demand, exceptional quality, and an unyielding commitment to your operational success, we invite you to join our network.
Partner with RAS Chekku Oil today, and let’s expand your business horizons together.