When it comes to building a sustainable distribution network in the FMCG sector, stability, quality, and operational support are everything. For Mr. Elangovan, founder of Sri Annapoorani Agencies, the journey to finding the perfect brand partnership spanned over a decade. Established in 2004, Sri Annapoorani Agencies spent its formative years establishing deep roots in the competitive food sector. However, the true turning point for their modern growth story came in the financial year 2018-19, when they made the strategic decision to partner with RAS Chekku Oils. Today, that partnership has unlocked a booming business model, proving how an unyielding commitment to product

At RAS Cold Pressed Oils, we have always believed that the success of a brand is inherently tied to the success of its partners and no other story embodies this symbiotic relationship as the story of Milan Agency and its founder Sebi Mathew. The Origin Story: Seby Mathew first set foot in Chennai in 1995, journeying from Kottayam. He then joined an agency as a salesman and learned the ins and outs of the market for a decade. In 2005, he took a leap of faith and started his own enterprise; MILAN AGENCY.  In the beginning, Seby ordered 2-3 boxes of RAS

At RAS Chekku Oil, we believe that true business success is built on two things: a product that people genuinely trust and a network of dedicated partners who share our commitment to health and quality. Since 2019, our association with Sunethra Info Tech led by Mr. Raaj Kumar and Mr. Sudharsan has been a shining example of how a collaborative partnership can drive phenomenal, long-term business growth. Meeting the Demand for Authenticity When Sunethra Info Tech began its journey with RAS Chekku Oil seven years ago, the goal was simple: to provide consumers with healthy, dependable culinary options. As Raaj Kumar notes,